Based in Barcelona
Hi! I'm Michelle, a
crafting intuitive, scalable, and data-informed products in B2B, SaaS, and startup environments.
I combine strategic thinking, user-centered research, and cross-functional collaboration to shape meaningful products that balance user needs and business goals.
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MEETOPTICS
}
Product Designer
Reducing cart abandonment in a B2B marketplace checkout
Simplifying multi-supplier B2B orders with a split-cart flow.
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INS
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UX/UI Designer
Unsolicited redesign of the personal insurance section
How can I streamline complex insurance details into intuitive web experiences for customers?
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Optimy
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SaaS platform
Building a scalable design system for a growing SaaS platform
How might we approach the creation of a design system that is scalable and efficient to improve the user experience while increasing internal productivity?
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Toro Rosa
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E-commerce Store
Transforming a social-first clothing brand into a user-friendly online store
How might we transform Toro Rosa's online shop into a seamless gateway to their products, captivating potential customers with accessible information?
{04} — Testimonials
Don’t take my
word for it
* Take theirs






