Overview
Meetoptics is a B2B marketplace that allows engineers and procurement specialists to compare and purchase photonics products from multiple suppliers.
I worked on improving the platform’s checkout experience by refining the flow of the new One Click Payment feature — aimed at enabling seamless purchases across suppliers.
My role was to enhance clarity, usability, and accessibility of the checkout flow while aligning the design with our design system and technical constraints to ensure faster development and higher reusability across the platform.
Problem
The platform had recently introduced a new cart structure that separated purchase-ready and Request For Quote (RFQ) items, but usability testing and internal feedback showed it was not yet clear to users.
The checkout flow itself also lacked a proper step-based structure, which created confusion and friction, leading to:
Increased dropoff rates at checkout
Low conversion of both purchases and RFQs
Higher operational overhead, since the internal team had to manage orders manually
From a business perspective, improving this flow was a priority to:
Increase completed purchases and RFQ submissions
Build trust and transparency with procurement users
Reduce support requests and manual follow-up work
Outcome
Before launch, I led a usability test with target users to validate the improved flow:
100% task success in completing the purchase-ready flow
Users clearly understood the separation between purchase-ready and RFQ items
Increased trust in proceeding with checkout
Identified copy and interaction improvements that were incorporated into the final prototype
Unfortunately, due to company-wide budget cuts, I was laid off before this feature was implemented, so the final business impact is yet to be measured. However, the validated improvements and detailed handoff provided the team with a ready-to-build solution.
