Overview
Toro Rosa is a Costa Rican clothing brand that originally sold through social media. I collaborated with the founder to transition the business into a scalable eCommerce experience.
The goal was to create a user-friendly website that allowed customers to easily browse, purchase, and engage with the brand, while staying true to its identity and community-first approach.
My responsibilities included:
• Designing the product, collection, and checkout pages
• Creating a user-friendly interface for easier navigation and shopping
• Improving the payment experience to reduce friction and increase trust
Problem
Toro Rosa primarily sold through Instagram, which worked initially but created challenges as demand grew.
Key issues:
• Slow response times caused delays in answering customer inquiries and closing sales
• Lack of inventory visibility often led to confusion and frustration around availability
• Manual payment process required customers to transfer money and send confirmations, which slowed down the buying journey
These issues made it difficult to scale and signaled the need for a streamlined, centralized, and user-friendly online store.
Outcome
• Created a clean, intuitive online store that supports product discovery and real-time stock visibility
• Simplified the payment process with secure and flexible checkout options
• Helped the founder shift from manual operations to a professional eCommerce presence that builds trust and supports future growth
